In detail

Smeg: Italian design

Smeg: Italian design

Who does not know the colorful refrigerators with retro lines imagined by Smeg? If the products of the Italian brand have today become cult, it is that in addition to being efficient and innovative, they offer a unique aesthetic. The contemporary home appliance brand offers a very complete range: ovens, hoods, refrigerators of course, but also dishwashers, washing machines, coffee machines and even barbecues. Welcome to the pop and design world of Smeg!

Back in the 50s

It was in the 90s that Smeg imagined its fifties line. The idea? Take over the furniture codes of the 1950s (rounded shapes and bright colors) and integrate them into a modernized line of household appliances. The launch of the fifties fridge and its resounding success will propel Smeg to the rank of iconic brands. The brand has existed for 40 years already! This success is above all due to the aesthetics of the object, the world it creates and the tone it gives to the kitchen. For the first time, a household appliance exceeds its basic functions to become an emblem of culture! Today, the fifties range includes dishwashers, washing machines, refrigerators, freezers and handsets that delight architects and individuals. Smeg collaborates with many hotels and designers, and is constantly developing its flagship collection by launching new editions of the famous fifties fridge every year. Revised and corrected by the big names in design, it now sports the Breton flag, bayadère stripes or bucolic flowers.

When technology comes home

From the piano to the indoor greenhouse, from the hob to the mixer tap, from the washing machine / sink combo to the futuristic hood, Smeg products never cease to amaze! A veritable laboratory for future trends, the Italian brand was the first to offer a sink that also serves as a worktop thanks to clever mirrored glass planks that fold down over the dishwashers. Refrigerators have an Extra Fresh zone which optimizes the conservation of meat and fish. The ovens and hoods display a retro colonial look or on the contrary very industrial depending on the range chosen. All the rooms are ideally designed to fit into very different decorations, from the loft style to the charming kitchen atmosphere. Succumb to the temptation!